Amazon Prime Air Jordan Ones
This passion project was completed in collaboration with footwear designer Jeffrey Waskowiak. He took the concept of creating a unique shoe design using repurposed Amazon Prime bags. I developed some mock branding and print/digital elements to support the project. In no way is this affiliated with Nike or Amazon, it was simply a fun exploration.
Behind the Concept
I wanted to explore what a potential collaboration could look like between two companies with fairly different brand identities. I found similarity in the shape of their logo marks, so I used that as a starting point when developing the logos and design elements. I did some research into the guidelines for each company with the intention of creating work that looked believable. Overall it was a great exploration into identity and brand partnerships.