Pokémon Influencer Kit

One of the first projects I had a chance to work on at TGD was creating custom kits for Pokémon influencers. I helped design and produce the project in collaboration with a team of designers, art directors, and project managers. The kits were sent out to celebrate and engage with the community surrounding the 25th anniversary of Pokémon.

  • Sticker Layout

  • Existing Elements

  • Problem Solving

  • Finished Product

  • Pika

  • Client Walkthrough

  • Custom Name Badges

Concept Design

This project required a wide range of creative thinking surrounding the actual contents of the kit. From the way it would be delivered to influencers, as well as the experience of opening the box. We took the desired marketing story into consideration and delivered a successful final product.

The visual story behind our concept was to create a case used by a traveling musician within the world of Pokémon. The rough finish applied to the exterior gave the effect that it’s traveled across the globe with the musician. We designed custom stickers based on each influencer’s favorite Pokémon and regions, giving each one a personal touch.

Overall this project was extremely well received and won a Bronze award in the 2022 Clio Awards.

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